A lot of small businesses sadly fall by the wayside these days. Numerous factors come into play to determine the success of a company, but the ultimate one is how many new customers you’re getting. A small business that struggles to bring in lots of new customers will struggle to maintain good sales figures and grow as an organisation. On the contrary, driving new customers to your business on a consistent basis will help accelerate your sales, increase profit margins, and ensure you succeed.
The question is; how do you drive new customers to your small business? It’s easier than you might think, and here are seven useful ideas to try out:
The first method is an age-old idea that’s proven to be extremely good at luring more new customers to a business. The concept is simple; provide new customers with exclusive offers that only they will receive. There are plenty of ways you can do this; give discounts to new customers, offer free things as an incentive to reel them in, and so on. The benefit of this idea is that you increase people’s interest in your small business. They will start to be more inclined to use your service or buy your products when they have an exclusive offer that they may not get anywhere else. This is such an effective method of tempting those who may be a little bit undecided about your company. They’re interested for sure, and this can tip the scales in your favour.
SEO stands for Search Engine Optimisation, which is a fancy way of describing how well your website performs in the search engine results. Sites with great SEO will always be one of the first few links people see when conducting a search relating to that site. For your business to gain new customers, you need to work on driving more traffic to your site. The more traffic you have, the higher chance there is of getting some new customers on your books. Improving your SEO is an integral piece of this puzzle as most people find businesses via search engines. If you’re not one of the first results they see, then there’s hardly any chance you’ll get traffic. So, work on improving your site so it’s optimised for search engines and boosts you up the rankings to gain more visibility, authenticity, and a whole load of traffic. If you are not entirely sure where to start then it might make sense to go out and meet with a few SEO professionals. By doing this you can get an idea of what works and what doesn't work. There are also dozens of websites out there that will provide you with details of what you should be looking for and where you should be starting. If all else fails and you are still unsure of what to do then we would suggest you simply outsource your SEO work to someone who knows what they are doing. Don't just take the cheapest option, SEO is one of those things that can be done extremely badly and can potentially damage your website as opposed to boosting it.
Another excellent way you can drive new customers to your business - and drive traffic to your site - is via social media. These days, every company should have a strong social media presence. It can be used as a tool to grow your brand, connect with consumers, and convince people to use your business. If you’re active on social media, you can make use of trending topics and hashtags to grow your reach and be seen by more and more people. It’s also a great way of finding your target market and connecting with them. From here, you can direct people to your site, offer exclusive deals for social media followers, and so on. Being active on the big social media platforms like Twitter, Instagram, and Facebook will help you bring in lots of new customers.
We’ve touched upon the idea of driving traffic to your site as a way of gaining more customers. However, there is something else you should think about if you really want to ensure that the majority of your traffic become paying customers. It’s this whole concept of converting your website visitors by using landing pages. A landing page is the page people initially land on when they click on a link to go to your site. This could be your homepage, or it could be a dedicated landing page that you’ve set up in conjunction with an online ad. Either way, you need to structure this page, so it encourages people to become customers or at least commit to some sort of action. The key is to avoid waffling and including lots of writing and irrelevant information. Instead, focus on the critical aspects of your company and what you can offer consumers that others can’t. There needs to be calls-to-action as well, this is where you say things like ‘click the link now’ or ‘contact us today to learn more.’ It’s almost like a mini sales pitch on your website, and the effectiveness of a landing page directly correlates with the number of new customers your business receives.
Yes, it was briefly spoken about in the previous point, but online advertising is such a smart and cost-effective way of driving new customers to your small business. The great thing about online ads is that you can choose a target audience and they are the ones that will see your adverts. Essentially, you don’t waste money by having loads of uninterested people seeing your ads and taking no notice of them. You can pay for ads through search engines so you appear right at the top of the results page for specific keywords. Or, you can pay for ads to be displayed on different websites online. The idea is that you get your business out there and seen by your target audience, which increases the likelihood of new customers coming your way.
We live in a world where there are many people with large online followings and a massive influence. I’m sure you’ve seen people on social media or YouTube with millions of followers that hang on their every word. As a small business, you should partner with online influencers to drive traffic and customers to your company. There’s bound to be someone out there with a target demographic that’s the same as yours. Therefore, you can utilise their influence by either sponsoring them or just giving them free stuff to show off online. They will showcase your products/services to their large following, and can direct people to your site. This can result in so many new customers as influencers have almost cult-like followings where people will pretty much take their word as gospel and trust them when they say certain businesses are good. You could see a strong and continued influx of customers when you use this idea.
Finally, my last tip is to show off all the reviews for your business. Modern consumers are pretty much dependent on reviews to make a purchasing decision. Why would anyone buy anything from a business that’s not widely reviewed or doesn’t have positive reviews? You should register your business with Google so people can review your company and you’ll be able to show off your star rating when people find you in the search results. Register with other independent review companies as well, such as Trustpilot so you can display even more reviews. If your service is good then you should receive good reviews. Now, consumers can see them, feel more confident in using your business, and your customer base will expand!
Driving new customers to your small business isn’t rocket science, but it is absolutely essential. Without new customers, you will never be able to grow your business as sales will inevitably dry up. Of course, you should also focus on retaining customers and building a loyal base, but it always helps to keep adding more to the pile. Use the advice detailed above if you’re struggling to bring in new customers and need fresh ideas to jumpstart your business into action once more.
Remember, once you have your new customers on board that you make sure that you retain those customers. Bringing in new customers will cost a lot more than retaining your existing customer base.
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