Metrics you should be tracking

Check your metrics

Understand your business

If you have an online brand and your business website is starting to increase in popularity, it’s likely that you will see further gains in your audience size. Regardless of this though, it’s still important to look at customer behavior. By doing this, you will be able to optimize your site and ensure that it fits the needs of your target audience. Once of the best ways to do this would be by exploring the Google Analytics Metrics. The system actually provides you with a number of metrics that you can view and track so it’s often difficult to know which are more important and where your attention should fall. The majority of metrics can be found in the Audience sections in the dash of Google Analytics. So, let’s look at the options that are going to be most beneficial for you as a business owner.

Here are 5 metrics that you should be tracking for your website

1) Popular Content And Exit Pages

If you track the popular content on your site, you are going to be able to figure out what is working well, and what isn’t going so well. This is going to help you find the content that is grabbing customer attention, and what is just taking up space on your website. Once you have figured out what the best content on your site it, it is going to be easier to analyze this and get yourself a good content building strategy. To put this simply, you are going to be able to give your customers more of what they want, and less of what they don’t like.

Once you have done this, you can start looking at the most common exit pages. By doing this, you will find out if there is a pattern of when people are leaving your website. If there is, you can do everything possible to avoid this in the future. So, if you are finding that people are leaving on a certain piece of content, you likely need to get rid of it. It might not be an issue with the content, but if this is where an overwhelming amount of people are leaving your site, you need to rethink this.

2) Google AMP Reports

It is recommended that you use AMP for your website if you run a business. This is because it will enhance the experience of your users who are using mobile devices. The goal of AMP is to make the web pages load faster so that the users on your site get an overall better experience. Nobody is going to want to be waiting around for longer than around 2 seconds for a page to load. You might think that this isn’t a lot of time, but it is far too long in the world of web page loading.

It has been shown that by using AMP, the page abandonment rate of the website was severely decreased. It also proved to bring better engagement, and a lot more happy customers than before. Once you have added AMP to your website, you are going to be able to track this, and see how many of your users are using mobile devices. From this data that will be collected, you can use it to improve your site as a whole, and engage more mobile users in the hopes of increasing traffic.

3) User Demographics And Interest Points

You need to be tracking your user demographics so that you know which demographic is visiting your website most frequently. This will help you to plan business strategies around keeping them on your website for as long as possible, and turn their browsing into a conversion. Once you know the average age for your web visitors, their likes, interests, gender and so on, you are going to be able to make better decisions about what kind of content you are putting on your website.

You will be able to convert them into customers by providing what they want. By tracking the demographics and interest points, you are no longer going to uploading content that is not going to be useful to your website at all. Instead, every piece of content that gets uploaded is going to be targeted, and focused on turning those browsers, into customers.

Make sure that you have created a Google Analytics account, or else you won’t be able to use this tool. If you are someone who is not too savvy in the tech world, you should hire someone to either explain this to you, or handle it for you. By hiring someone to analyse this data for you, it frees up your time to work on implementing the report that they give to you.

4) Search Console

By using this tool, you are going to be able to monitor your site’s presence on Google. You will be able to view your website in terms of google search results, which will give you a good idea on what you need to do to boost your ranking. If you are at the top of the SERPs, you are going to be fine and you aren’t going to need to take action. However, if you are behind somewhere, even on page 5 of these results, you need to focus on getting your business higher. Due to the fact that SEO is going to be vital for your business, using Search Console reports is going to be very beneficial to your business.

You will also be able to find out what searches are driving the most traffic to your website. Keywords and phrases will be shown to you that users are using to find your site. You can then get some content written with target keywords if you are hoping for others to rank for your site.

5) Bounce Rate

If you don’t know what a bounce rate is, it’s simply how many users are clicking on your site and then clicking off with virtually no interaction at all. As a business owner, you need to work to make sure that you reduce the bounce rate as much as possible because a high bounce rate means that users are getting little to not value from visiting your site. High bounce rates can be a sign of a variety of issues on your business website. For instance, one of the main culprits will likely be that the page isn’t loading properly or may not be appearing at all for some users. It could also be a problem with a poor design but you may find that there are high bounce rates on particular pages as well.

For instance, it’s possible that that you have noticed a high bounce rate on a shopping cart page. This should be a particularly important red flag as it suggests that something is spooking customers before the commit to a sale. That could potentially be an issue with security or the fact that the process of checking out is just a little too complicated.

Ultimately, by watching the bounce rate on pages, you should be able to spot and fix issues long before they grow out of control, leading to drops in traffic and sales. Be aware that that some sites and pages will see high bounce rates. An example of this would be a blog on your site. Users very commonly will only read one page before moving on and this is nothing to worry about.

Use these metrics and you will be able to discover and track key information about how users interact with your site and your content online, through your website.

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